{"id":1590,"date":"2019-03-05T10:10:07","date_gmt":"2019-03-05T09:10:07","guid":{"rendered":"https:\/\/schacht-consulting.de\/?p=1590"},"modified":"2021-09-06T21:37:11","modified_gmt":"2021-09-06T19:37:11","slug":"service-ist-das-zeitgemaesse-marketing","status":"publish","type":"post","link":"https:\/\/schacht-consulting.de\/de\/service-ist-das-zeitgemaesse-marketing\/","title":{"rendered":"Service ist das zeitgem\u00e4\u00dfe Marketing"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><img decoding=\"async\" class=\"alignleft size-medium wp-image-1591\" src=\"https:\/\/schacht-consulting.de\/wp-content\/uploads\/dialog-titelseite-2019-215x300.png\" alt=\"\" width=\"215\" height=\"300\" srcset=\"https:\/\/schacht-consulting.de\/wp-content\/uploads\/dialog-titelseite-2019-215x300.png 215w, https:\/\/schacht-consulting.de\/wp-content\/uploads\/dialog-titelseite-2019-733x1024.png 733w, https:\/\/schacht-consulting.de\/wp-content\/uploads\/dialog-titelseite-2019-768x1073.png 768w, https:\/\/schacht-consulting.de\/wp-content\/uploads\/dialog-titelseite-2019.png 1030w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/>Auf Euphorie folgt Ernu\u0308chterung. So geht es oft, wenn zu gro\u00dfe Erwartungen in eine Sache gesetzt werden. Doch auch die Entt\u00e4uschung kann tru\u0308gen, wenn sie den Blick auf die Wirklichkeit verengt. Im Thema Chatbots steckt weniger Potenzial, als sich die Enthusiasten ertr\u00e4umen, aber mehr, als die Skeptiker zugeben m\u00f6chten. Der Berater Attikus A. Schacht erkl\u00e4rt, warum das so ist. Und schl\u00e4gt den gro\u00dfen Bogen zur Zukunft des Kunden-Services. Sie liegt, wie er findet, nicht zuletzt in Datenbanken. Ein Gespr\u00e4ch u\u0308ber Optionen und Varianten, Rechenkapazit\u00e4t und Power, neuronale Netze und den Mindestlohn.<\/p>\n<p><strong>Das Thema Chatbots wird in der Callcenter-Branche nach wie vor hei\u00df diskutiert. Die anf\u00e4ngliche\u00a0<\/strong><strong>Euphorie ist aber wieder verflogen. War zu viel Wunschdenken im Spiel?<\/strong><br \/>\nAttikus Schacht: Wie hei\u00dft es so sch\u00f6n? Jede Erwartung ist eine Falle. In Bezug auf die Chatbots waren die Erwartungen allerdings weit u\u0308berzogen, die Entt\u00e4uschung f\u00e4llt deshalb umso gr\u00f6\u00dfer aus.<\/p>\n<p><strong>Von welchen Illusionen haben sich die Enthusiasten verabschieden mu\u0308ssen?<\/strong><br \/>\nIch bin mir nicht sicher, ob das schon alle getan haben.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-span-yes fusion-button-default-type\" style=\"--awb-margin-bottom:20px;--button_accent_color:#ffffff;--button_border_color:#00418c;--button_accent_hover_color:#00418c;--button_border_hover_color:#00418c;--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_top_color:#00418c;--button_gradient_bottom_color:#00418c;--button_gradient_top_color_hover:#ffffff;--button_gradient_bottom_color_hover:#ffffff;\" target=\"_self\" href=\"https:\/\/www.ddv.de\/fileadmin\/user_upload\/pdf\/Verband\/Publikationen\/Magazin_Dialog\/Dialog_1_2019.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Das vollst\u00e4ndige Interview lesen Sie hier &gt;&gt;<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":1591,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-1590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Service ist das zeitgem\u00e4\u00dfe Marketing | Schacht Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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